Advertising Essay Example | Topics and Well Written Essays - 500 words - 10

advert - Essay ExampleY come to the foreh are persons between the periods of 18 and 30. People falling under this age bracket are significantly attracted to digital euphony (Ferguson 43). Youth likes watching music, and are involved in downloading of popular tunes. Therefore, youth is the best target group that the advertisement will be aiming. Giving out purchase incentives in some of the Lindsay Ell music downloads is one of the best promotional strategies for viral Vinyl Records to recitation in marketing its music.At Viral Vinyl Records, the marketing department has understood trends prevailing at bottom the music market. The company has researched on the music industry history, current situation and major trends in the market. Therefore, Viral Vinyl has a clear picture on both the current and expected dynamics of music sales. The record company has done good analysis on the competition and also analyzed customers attitude towards genres like get laid, blues and rock music . This analysis has helped to identify target groups, especially when selecting on the proper strategies of make the selected groups. Viral Vinyl will conduct its advertisement processes through social media channels where there is a growing interest for Lindsay Ell music.Viral Vinyl Records target group is the music lovers, especially those who love rock, jazz and blues. The company is targeting social media followers and keeping them up to date on Lindsays activities, especially by ratting potential fans about the cities hosting live concerts. In order to understand what Lindsay fans expect, the company will encourage interactive sessions through social media. This way, Viral Vinyl Records will have a better strategy in marketing the music and attracting more customers to buy its tunes.The process of passing intended message to a targeted group, which in this case is the youth will be instrumental in facilitating achievement of